Category Archives: Market and Franchise

Decorative Paint Market Set For Astounding Growth

According to a recent research report by RNCOS, Indian Paint Industry Forecast to 2015, Indias decorative paint market is anticipated to post remarkable growth in the coming years. The market is thus anticipated to grow at a CAGR of more than 15{5bc690a4063c580caf5c19efc4ca70648ce36e20019ff7cea4dea2f06107de62} during FY 2012-2015, riding on the back of real-estate boom and infrastructural development coupled with increase in income levels.

The decorative paint segment is classified into emulsions, enamels, distempers, cement paints and others, which include wood finishes, primers, putties, etc and holds around three-fourth share of the total paint sold in India. This ratio is sharply in contradiction with the trend in developed countries. However, demand for decorative paints is seasonal with bulk of sales taking place during the festival seasons from September-December, while sales remain slack during the monsoon months from June-August.

Under the decorative paint segment, emulsion and enamels hold major share in market, and are mainly popular in Tier-I and -II cities. Distempers, on the contrary, are majorly used in Tier-III and rural part of the country. As per our analysis, emulsions market is expected to post a massive growth in the coming years.

Further, our report spread in around 70 pages also reveals growth trends along with the recent movements in the market pertinent for any investment decision. A snapshot of the identified key players including Asian Paints Ltd, Berger Paints India Ltd. is also provided to enlighten clients towards deciphering a clear knowledge of the industry. Overall, our report presents a complete picture of every aspect of the paint industry in India that will facilitate intending clients towards devising tactful investment devices accordingly.

For FREE SAMPLE of this report visit:

Some of our Related Reports are:

– Indian Housing Sector Analysis ()
– Booming Construction Equipment Market in India ()
– US Cement Industry Analysis ()
– Saudi Arabia Housing Sector Outlook ()
– China Housing Sector Outlook 2013 ()

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About RNCOS

RNCOS specializes in Industry intelligence and creative solutions for contemporary business segments. Our professionals analyze the industry and its various components, with a comprehensive study of the changing market behavior. Our accuracy and data precision proves beneficial in terms of pricing and time management that assist the intending consultants in meeting their objectives in a cost-effective and timely manner.

Understanding The Stock Market

So, understanding the stock market…OK…what the heck is the stock market anyways?

The basic function of the stock market is to provide capital resources for corporations that seek capital to expand their operations and finance their growth.

If you make your money available to theses companies, you help them expand and prosper.

Companies that issue stock shares to the public are considered “publicly held” or “publicly traded” companies. Stock shares represents ownership of a corporation. As a shareholder, an investor owns a portion of the company’s assets and profits.

With ownership comes risk and a shareholder assume the primary risk if a business does poorly. However, they also stand to make the greatest return if it succeeds. If he is smart, the shareholder would be wise to be understanding the stock market too.

When an entrepreneur starts a company, he often looks to family and friends for start-up capital. As the company grows, it will need more money, or in other words capital. Those who survive those tough early years, when most businesses fail, will look for a bank loan.

Loans carry high cash costs, in the form of interest payments. Eventually, if the company grows enough, its owners may choose to issue stock shares in the public markets. Understanding the stock market is very important to know for these entrepreneurs.

When you hear that a company is “going public”, it means that the company is issuing shares of ownership for sale in the public marketplace. This process takes place during the initial public offering, or IPO.

The IPO is a first-time offering of stock for sale to the general public. The IPO process involves a number of people in addition to the company owners, and can be a rather complex undertaking. The company itself must be clear in understanding the stock market.

To go public and issue an IPO, the company must use and find an Investment Banking firm that is willing to underwrite the public offering. The Investment Banking firm, or underwriter, will do their best to sell the shares. They may reserve the right to sell the offering on an all or none basis, which means that if they cannot find buyers for all the shares to be issued, they may call off the entire offering.

The underwriters profit in this case is made by a commission charged for selling the stock. If the underwriter agrees to a firm commitment to sell the entire offering, usually the first move is to buy all the shares that are going to be publicly offered at an agreed-upon price.

The underwriter then attempts to sell those shares to the public for a higher price, thus profiting from the transaction.Stock Classification There are two classifications of stock:

Common and Preferred.

Common stock is usually what is issued to the general public. The term common Stock doesnt carry any negative connotations, but rather indicates that it is the “standard” stock the company has offered. Common shareholders have voting rights.

Lucky Charms Shape Really Works As A Market Strategy

A very popular brand of breakfast cereal, Lucky Charms is manufactured by General Mills, in the United States. The secret for their success comes from the main cereal components: multicolor marshmallow pieces and bits of toasted oats cut in a great variety of shapes. It is often the Lucky Charms shape that attracts children’s attention and increases the breakfast appetite. The happy colors and the periodical modification of the marbits composition also have a great influence in keeping a high sales level. Moreover, periodical market surveys tell the company management team how well a certain Lucky Charms shape is received.

The only Lucky Charms shape that was not present in the UK variant of the cereal sold by Nestle is the green clover marshmallow mainly because of the association with Ireland and the conflicts specific to the 90s. Otherwise, the first shapes made by General Mills counted the pink hearts, orange stars, yellow moons and the green clovers mentioned above. Afterwards, the Lucky Charms shape variety greatly increased with the design of the pots of gold and hourglasses, the blue diamonds, the purple horseshoes and the red balloons. In time some shapes get obsolete, which is why the manufacturer keeps re-inventing the Lucky Charms shape periodically.

Thus, the yellow moons and the blue diamonds underwent modifications, as the moons turned blue and the diamonds were eliminated. Most of time, the change of one Lucky Charms shape passes without too much fuss, and only on special occasions it serves for advertising purposes. The present-day form of the cereal include pink, blue and yellow rainbows, orange and white shooting stars, purple horseshoes, pink hearts, green leprechauns complemented by five points stars and whale shapes. The Lucky Charms shape to have resisted in the packages from the very beginning is the pink heart that remains present with the brand even today.

The Lucky Charms shape represents the theme of the song or jingle describing the cereal box content. You will hear the rhymes in TV commercials or even listen it on the radio: children are the main targets as the rhyme is very easy to learn and sing. In recent years more transformations took place with the appearance of the yellow and orange hourglasses in 2008 that reinforced the former 2007 launch of the chocolate and berry variants besides the classic marshmallows. Therefore, the Lucky Charms shape remains a major element in the market promotion strategies, since it is part of the product specificity.

US Domestic Remittance Market Research Report Ken Research

Espousal of mobile banking and mobile payments continues to augment rapidly in the United State and is expected to change the domestic remittance landscape in the country.

An extensive variety of financial services are currently being offered through the mobile channel in the US. These services comprise of mobile banking, person-to-person payments, mobile shopping and price comparison services. Espousal of mobile banking and mobile payments continues to augment rapidly in the US. Banks are increasingly investing billions of dollars in developing smart apps, providing additional features for mobile banking and remittances. The majority of the banks believe that the mobile channel will help them reduce their transaction cost and increases customer engagement and enhancement. With mobile phone penetration surpassing 90{5bc690a4063c580caf5c19efc4ca70648ce36e20019ff7cea4dea2f06107de62} of the population, the profit potential of remittances via mobile is huge.

The m-remittance market in the country is also observing a growing number of collaborations between the banks and MTOs, facilitating quicker mobile money transfers. For instance, The US Bank has expanded the Western Union money transfer service to its online and mobile banking platforms. Western Union services will be directly integrated with the US Bank mobile banking app. Similarly, MasterCard has partnered with eServGlobal, a mobile payment solutions provider to expand the capabilities of its international mobile remittance platform HomeSend. Hub providers such as BICS HomeSend and few others have made it feasible to integrate mobile wallets or money transfer systems of two different providers. As the companies collaborate and enhance each other’s mobile remittance capacities, m-remittance services are expected to evolve and will become more flexible. Mobile money transfers are a viable option for an under-banked or unbanked population. Many Mobile Network Operators (MNOs) are keen to explore the segment of mobile money, especially for the under and unbanked population in the US.

The market for mobile remittances and mobile person-to-person payments has proved to be a lucrative, as telecom groups, technology companies, retailers and banks have been entering into a business which is projected to grow rapidly in the next few years. More and more companies are expected to venture into the m-remittance landscape, thus bringing in superior technologies and innovation.- – According to the research report.

The report -The US International, Domestic Remittances and Bills Payment Market Outlook to 2018 – Tie-ups and Mobile Remittances to Foster Future Growth- provides detailed overview on the International, Domestic Remittances and Bills Payment Market of the US and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, Money Transfer Agents, Banks and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.

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Author Bio: Contact Person- Ankur Gupta Email Id- Website-

Changing Dynamics Of Indian Car Market

Ford Cars one of the best International passenger car maker yet to make a marked presence in Indian Automobile Sector
With a market share of 3.5{5bc690a4063c580caf5c19efc4ca70648ce36e20019ff7cea4dea2f06107de62} in Indian passenger car market, Ford India has 4 models Figo, Fiesta Classic, New Fiesta and Ford Endeavour in its portfolio

With the entry level hatchback Figo in both Petrol and Diesel models Ford India though has been able to increase the sales but yet to achieve a substantial share in Indian passenger car market. However, the class and technology of Ford cars are world class one of the main reasons of low growth is a high concentration on entry segment hatchbacks in India. With a huge network Maruti Suzuki and Hyundai along with Tata Motors captures over 2/3rd of the market share, rest car market is spread among various car manufacturers looking for a pie Honda Siel Cars, Chevrolet India, Fiat, Nissan, Renault, Toyota, Skoda, Volkswagen, Mahindra & Mahindra and luxury segment of Audi, BMW and Mercedes Benz

Ford India as per its future strategy seems to have an all aggressive plans with upcoming launch of Ford Eco sport along with Ford Endeavour in Indian car market. The proposed classification strategy of Ford cars seems to be
a) Entry Segment will have Ford Figo
b) Mid Entry Sedan Segment will have Fiesta Classic
c) Mid Sedan will have New Fiesta
d) Entry Level SUV will have Upcoming Launch of Ford Eco Sport
e) High End SUV in budget of Rs. 20 Lac will see Ford New Endeavour coming in Indian Car market

Chevrolet India, the very next competition to Ford also has market share under 4{5bc690a4063c580caf5c19efc4ca70648ce36e20019ff7cea4dea2f06107de62} , but with higher number of models Spark, Beat, Uva, Aveo, Tavera, Optra, Cruze and Captiva. Chevrolet India another American car maker is yet to make a marked presence in Indian car market. However, the new Captiva and Trail blazer will change the dynamics of Indian automobile Industry in SUV Segment which is been captured by Toyota Fortuner.

The dynamics of Indian Automobile Industry is poised to change with almost 50 new models or facelift models are expected in next 12 months. With the market share tilted towards Maruti Suzuki commanding over 40{5bc690a4063c580caf5c19efc4ca70648ce36e20019ff7cea4dea2f06107de62} of passenger car market in India. With new models coming in it will by sure make the presence of American and European car makers Volkswagen and Skoda to see an enhance market share as part of business strategy.

Ncfm Capital Market Dealers Module

The NSEs certification in financial markets is widely accepted course and numbers of candidates are earning excellent salary after completing this course. NCFM is an online testing and certification program. It tests the practical knowledge and skills required to operate in the financial markets. The entire process of testing, assessing and scores reporting in the NCFM is fully automated. The capital market is a profitable field for youngsters because of the high compensation typically involved with this market. So, if you want to make career in this sector you must clear the NCFM capital market certification. The validity of the CMDM certification is 5 years after registration.

is especially designed for students, graduates, equity traders, professionals in equity market, as well as those who want to build a career in capital market trading and related services. If you are preparing for this exam, take the online test of capital market module for practices. Intelivisto provides the capital market test paper having tricky questions and brief overview of every section. The main objective to developing these module test papers of NCFM capital markets to enable candidate clear the exam with full preparation in minimum possible time.

The capital market dealers module question paper is designed with the chapters of Indian security markets, trading membership, trading, clearing & settlement, legal framework and fundamental valuation concept. We also proffer the capital market dealers module mock test for complete preparation. The main purpose of the online capital market mock test is to give candidate clear & brief knowledge of related questions asked in the exam. Actually, our capital market dealers module test papers are designed for practice of exam pattern.

Overview of Capital Market Chapters

Indian Security Market, The Bombay Stock Exchange and the National Stock Exchange (NSE) are the two national stock exchanges of India. Both are with fully electronic platforms and have approximately 9400 broking outfits participating.
Trading, Clearing & settlement accelerate their reinvention and adaptation process. Clearing & settlement define the risk framework for equities and derivatives.

Legal Framework consists of Provisions of the Treaty on the Functioning of the European Union and protocol and declaration. The regulatory framework for securities market is consistent with the best international benchmarks, such as, standards prescribed by International Organization of Securities Commissions.

Fundamental Valuation of equity securities relies on financial analysis of historical financial data and an assessment of the business prospects of an issuer. The financial analysis of the company examines trends in its profitably, efficiency in employing capital, financial capability and other factors that the analyst considers important.

If any candidate is interested to take the online test for , he/she have to free registration on our website that is intelivisto.com. Our capital market question papers tests are similar to actual exam of NCFM which are helpful in preparation for this exam. This course is highly job oriented.

Marketing Management Process

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50{5bc690a4063c580caf5c19efc4ca70648ce36e20019ff7cea4dea2f06107de62} and in developing countries about 20 to 40{5bc690a4063c580caf5c19efc4ca70648ce36e20019ff7cea4dea2f06107de62} of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Are You Ignoring the Mobile Market It’s Time to Start Paying Attention

How To Start Trading The Forex Market

What Is FOREX or FOREX MARKET? PART I

The Foreign Exchange market (also referred to as the Forex or FX market) is the largest financial market in the world, with over $1.5 trillion changing hands every day.

That is larger than all US equity and Treasury markets combined!

Unlike other financial markets that operate at a centralized location (i.e. stock exchange), the worldwide Forex market has no central location. It is a global electronic network of banks, financial institutions and individual traders, all involved in the buying and selling of national currencies. Another major feature of the Forex market is that it operates 24 hours a day, corresponding to the opening and closing of financial centers in countries all across the world, starting each day in Sydney, then Tokyo, London and New York. At any time, in any location, there are buyers and sellers, making the Forex market the most liquid market in the world.

Traditionally, access to the Forex market has been made available only to banks and other large financial institutions. With advances in technology over the years, however, the Forex market is now available to everybody, from banks to money managers to individual traders trading retail accounts. The time to get involved in this exciting, global market has never been better than now. Open an account and become an active player in the largest market on the planet.

The Forex Market is very different than trading currencies on the futures market, and a lot easier, than trading stocks or commodities.

Whether you are aware of it or not, you already play a role in the Forex market. The simple fact that you have money in your pocket makes you an investor in currency, particularly in the US Dollar. By holding US Dollars, you have elected not to hold the currencies of other nations. Your purchases of stocks, bonds or other investments, along with money deposited in your bank account, represent investments that rely heavily on the integrity of the value of their denominated currency the US Dollar. Due to the changing value of the US Dollar and the resulting fluctuations in exchange rates, your investments may change in value, affecting your overall financial status. With this in mind, it should be no surprise that many investors have taken advantage of the fluctuation in Exchange Rates, using the volatility of the Foreign Exchange market as a way to increase their capital.

Example: suppose you had $1000 and bought Euros when the exchange rate was 1.50 Euros to the dollar. You would then have 1500 Euros. If the value of Euros against the US dollar increased then you would sell (exchange) your Euros for dollars and have more dollars than you started with.

Example:

You might see the following:

EUR/USD last trade 1.5000 means One Euro is worth $1.50 US dollars.

The first currency (in this example, the EURO) is referred to as the base currency and the second (/USD) as the counter or quote currency.

Understanding The Ins And Outs Of A Coffee Franchise

Owning a coffee franchise can be a very rewarding experience, but before you sign on the dotted line and start serving hot cups of ‘joe’, there’s certain things you need to know so you can make the right decision. If you go into buying a coffee franchise blindly, you could end up making a very costly mistake.

First things first, get a reality check. You should know going in what kind of money you have to put towards a coffee franchise, you should understand your strengths and weaknesses in running a business and be very honest with yourself about how much time you’re willing to spend in your business. If you do this, you’ll be way ahead of the curve. Don’t jump into any decision. Take your time, consult with franchise experts and do your due diligence.

The attractive thing about owning a coffee franchise is the cash flow and profit margin. People are drinking coffee today like it’s going out of style and they are happily paying upwards of $3 per cup. The real cost of the coffee is under $.25. The profit margins with coffee are HUGE! On the contrary, only making a few bucks per cup isn’t going to get you a mansion in Beverly Hills. A Coffee franchise is 100{5bc690a4063c580caf5c19efc4ca70648ce36e20019ff7cea4dea2f06107de62} a volume business. You have to crank out thousands of cups per month to see any real income. Some of the most successful coffee franchises have drive-thrus which can make up to 70{5bc690a4063c580caf5c19efc4ca70648ce36e20019ff7cea4dea2f06107de62} of the revenues.

The real secret of a coffee franchise is NOT the coffee, but the atmosphere. People can get coffee anywhere, but they come to these shops because of the social element. They come to hang out, conduct business, surf the web, relax, read a book, whatever. That’s why so many coffee franchises have the relaxing and mellow look and feel to them.

However, there are things about a coffee franchise that aren’t so fun from the very start. First, the high start-up costs can be huge. Not only will you have to pay a hefty franchise fee, but then you have to get a location, you’ll have to get equipment, you’ll have inventory to get, fixed costs, variable costs, employee wages and on and on. The costs can be high. Don’t forget about the royalty fees that are based on gross revenues, not net profits.

Now even if you are financially capable of buying the coffee franchise, that won’t matter because there are more pre-qualifiers you must meet. You’re going to need a considerable net worth, a good credit history but the real challenge is that you have to get approval to buy the franchise. If they don’t like you, they won’t sell you a franchise.